According to the Content Marketing Institute, 86% of marketers use content marketing and 84% of those utilize social media to promote that content (source). Content marketing and social media go hand in hand; you can’t have one without the other in order to be successful. Use these four tips to ensure your content is on the right track:
- Timing— Presenting your content with a sense of urgency or “right now” will promote more people to click on and share your posts.
- Newsworthy— Understand what your audience cares about and focus on sharing that content. Answer questions, share interesting information, and keep up to date on industry news.
- Insider News— Allow your customers to see behind the scenes on how products are being developed, office environment, or bio’s on top ranking officials within the business. This creates a sort of transparency and trust.
- Get Witty— Having a specific tone of voice and sense of humor in social media goes a long way with your consumers. They feel like they’re talking to an actual person and not just a brand.
For brand messaging, social media and all other full service, integrated marketing please visit sagefrog.com or call 215-230-9024.
