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The Future of B2B Marketing: Evolving Strategies and Transformative Trends
We teamed up with our Sagefrog experts to uncover key insights for 2025 marketing planning.We covered: Main objectives for marketers...
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Artificial Intelligence (AI) is storming every industry. From generative AI tools like ChatGPT to automated survey bots and sentiment analysis platforms, technology is speeding up how insights are gathered and scaled. For market research firms, this rapid shift creates new pressure to keep pace with AI-driven tools. But here’s the catch: the winners in this … Continued
Business risks are growing, and commercial insurers need smart strategies to compete. Most businesses carry some form of commercial insurance—whether it’s property, liability, workers’ compensation, or specialized coverage for their industry. For brokers and agencies, this presents a steady demand and a tremendous growth opportunity. But competing with national insurance brands that have massive marketing … Continued
Today’s B2B buyers are doing their homework online—and most have formed an opinion long before they ever talk to a sales rep. In the manufacturing sector, 94% of research is conducted online before making any purchases, with many buyers comparing potential suppliers via search results.[i] That means your website has to work as hard as … Continued
The way we search has changed dramatically. With AI integrations like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT, users are now receiving synthesized, conversational answers directly on the results page, often without needing to click through. In fact, according to a July 2024 SparkToro “Zero‑Click Search Study” using click-stream data from Datos (Semrush), … Continued
Think social media is just for B2C brands? Think again. It’s also a powerful channel for B2B demand generation and thought leadership, helping your business reach prospects who spend more time researching online before contacting sales. Platforms like LinkedIn and X (formerly Twitter) are now primary sources of information and connection for these buyers. To … Continued