It is that time of the year again – Super Bowl Sunday, an evening of good food and friends, football and most importantly, especially for us marketers, some standout advertisements.
According to this article, claiming one of the highly-coveted ad slots are costing brands up to $4 million. As a result, having an exceptional advertisement to fill that position is critical.
However, that’s not the only thing businesses are doing to get exposure, perpetuate their call-to-action and increase their influence.
Brands are issuing teasers of their ads that will air officially, in full this Sunday, to build up the hype. These teasers have a huge impact on social media and are getting millions of views and impressions. Getting buzz around an ad is just the start. According to this article, Clint Eastwood’s appearance in last year’s Chrysler ad was a surprise… and a good one. Many companies are revealing the celebrities in their commercials while others are keeping them under wraps.
What is the best route to take? We will see Sunday night. Enjoy the advertisements… and the game!
For creative, Super Bowl worthy advertising and all other full-service marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
