Doylestown, PA – July 13, 2016 – Sagefrog Marketing Group (Sagefrog), a leading full-service B2B marketing agency with specialties in healthcare, technology and business services, was recognized by B2B Marketer for Best Infographic and as a finalist for Best Email Newsletter or Campaign. The Company was recognized during The B2B Marketer Awards & Conference on June 13, 2016 in New York City, for its creative work on behalf of its client, CRO Analytics, the leading provider of clinical research quality performance indicators.
In its inaugural year, The B2B Marketer Awards & Conference is a peer-organized event created to celebrate, connect and inspire B2B marketers. The Awards honor achievement in B2B marketing by recognizing the organizations and individuals that produced the most impressive work of the previous calendar year, as evaluated by their peers.
“Creative content is an integral part of almost all B2B marketing programs and being recognized for our team’s stellar work in infographics is a huge honor,” said Mark Schmukler, Co-founder, Managing Partner and Brand Strategist at Sagefrog. “Infographics simplify complex data into creative and easily digestible visual anecdotes. They can be time consuming and challenging to even the most experienced graphic designer, and so we are extra honored to be recognized for this very tactic.”
The Awards drew entries from a wide array of companies and marketing agencies representing a variety of industries and geographic locations throughout the U.S. “This being our inaugural year, we were astounded — and elated — by the reception we received, including the diversity of entrants, from startups and agencies to Fortune 500 companies,” said Dawn Verbrigghe, the event’s lead organizer.
Winners were selected by an independent peer panel of judges. Each entry was evaluated for Originality, Polish, and Integration with the sales process or across marketing channels, and demonstrable Results.
In addition to attending the Awards, Schmukler took the conference stage to present “The Future of Integrated Marketing”, a discussion on the importance of integrating, optimizing investing in both the Customer Experience (CX) and marketing communications, including both digital and traditional tactics. Introducing a new marketing concept and term, Schmukler referred to this modern practice as Integrated Optimization Marketing or IOM.
View the winning infographic here.
About Sagefrog Marketing Group
Sagefrog Marketing Group is a top ranked B2B marketing agency with specialties in healthcare, technology and business services. With offices in Doylestown, Princeton, Philadelphia and Lehigh Valley, Sagefrog is dedicated to accelerating client success through brand building and integrated marketing services. Sagefrog’s service offerings include branding, digital and content marketing, public relations, social media and traditional tactics. Its proven process JumpStartTM integrates the strategy, tools and programs needed to unlock the potential of B2B companies.
About The B2B Marketer Awards
The B2B Marketer Awards are part of The B2B Marketer Awards & Conference, a peer-organized event that was created to celebrate, connect and inspire B2B marketers. The event brings together U.S.-based B2B professionals from across marketing disciplines — from marketing communications and demand generation to product marketing and strategy — for a day-long Conference and an evening Awards gala that acknowledges successful work from the previous year. The event was held in New York City on June 13, 2016. For more information about the event, please visit: http://b2bmarketer.net.
