As most B2B marketers know, an integrated and engaging blog can help build awareness, connect you with clients and prospects and support sales. It is true; your blog is the machine behind the distribution of your content and in most cases, the leader of your social media tools.
Your company’s blog must provide information that is not only relevant and interesting, but also needs to be written for your customer and the problems they are facing.
Review these 7 steps to fire up your blog and its content:
- Have a great title.
- Focus on just one topic.
- Be educational (or solve problems)
- Blog consistently (and as often as possible)
- Optimize for your readers AND search engines
- Look sharp
- Capture leads
Make your blog work for you!
For thought-provoking, buzz-generating social media and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
