Following and interacting with social media influencers is a key part to any online marketing strategy. To successfully find these people, utilize the following tips:
- Google it!— simply typing in your industry (e.g. “marketing”) and adding on “twitter accounts”, should bring up some top influencers right off the bat
- Top 100’s, 50’s, and 10’s— once you’ve done your Google search, tack on “top 50, 20, or 10” to your search words to yield already curated lists by other people
- Twellow— this Twitter tool allows you to access a directory of Twitter accounts that breaks them down into categories
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