The first step to a prosperous new year is an effective marketing plan. Surprisingly, not all businesses develop one — even though most people agree that it’s the foundation for successful marketing.
Sections of your marketing plan should include:
- An Executive Summary
- Marketing Situation Analysis
- SWOT Analysis
- Marketing Objectives
- Marketing Strategy
- Marketing Programs
- Projected Profit-and-Loss Statement
- Marketing Analytics
According to Sagefrog Marketing Group’s 2012 Marketing Mix Survey, a startling 37% of marketing professionals don’t even have a formal marketing plan in place. If you are among that 37%, or want to improve your marketing approach, check out our blog about how to distribute your marketing spend for 2017.
For all your full-service marketing needs please visit sagefrog.com or call 215-230-9024.
