If you are not familiar with Google’s latest – Google Glass, it’s a wearable computer that can be mounted on eyeglasses with voice activation that permits its users to record video, take pictures, search, translate, get directions and more. Although it may seem “futuristic”, according to this article, there are some real-time implications on PR and marketing if Google Glass gains mainstream popularity:
- Augmented reality bleeds into PR
- Google+ eclipses rivals
- Video pitches take precedent
Understanding the influence that Google Glass may achieve is crucial for marketing tactics and tools when trying to stay current and adapt to the changing market.
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