Companies are constantly striving for the best SEO because it leads to more traffic to their website and therefore more prospective clients and/or consumers. Here are some ways to get a leg up on the competition:
- Always Be Creating – the quality and content of your website matters. Make sure that it is current and fresh.
- Craft Your Keywords Carefully – use tools like Google Analytics or Raven Tools to determine which keywords are working and which are not
- Stay On Top of Changing SEO Trends – SEO is constantly evolving so be aware of the latest news and take action to prevent your site from falling behind.
- Backlinks Matter – monitor your competitors back links. You might identify potential linking partners for your site and identify linking strategies your competitors may be using to beat you.
- Watch Your Competition – see what they are doing with their on-site optimization and give yourself the advantage over them.
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