Marketing isn’t an exact science, but there are tips you can use to better your strategic plan and yield more results:
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Try Old Marketing Tactics
Don’t immediately dismiss old tactics because they didn’t work for you before. Audiences change and tweaking your plan could make the tactic work this time around.
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Change the Tone of Your Marketing Discussion
People tend to take it personally when you don’t use their ideas or their ideas don’t work, so instead of focusing on blaming the creative portion of the idea, start to question the structural elements and ask, “how can WE do better?”
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Understand Strategic Timing
Results typically don’t happen immediately upon implementation of a strategy, so rather than look at the whole piece, try and set timing goals for different stages of the strategy.
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Try Something New
Obviously, this requires research and in-depth thought, but sometimes there are silver bullets in marketing. Don’t be afraid to take a risk!
