The Content Marketing Institute has found that 91% of B2B companies are investing more and more time and budget into creating valuable content. What is “content marketing?” It’s all about generating worthwhile information for your audience that will influence them and engage them; it’s key for any successful campaign.
Here are some chief elements for good content:
- Not self-promoting
- Creative
- Focusing on the big picture, rather than very specific topics
- Listening to what your audience wants, and allowing for discussion and feedback
- Shareable
For content marketing, SEO and all other full-service, integrated marketing please contact Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
