Organic traffic generation is one of the keys to successful business. Organic traffic is free in a sense that visitors are coming from non-paid search engine results, such as YouTube videos and social media sites. However, it is important to invest time, energy and resources into getting your site in a position to be seen by people. Getting ranked takes effort, but the results will be a steady stream of organic traffic for months or even years on end. Reviewing and creating a new strategy for your organic traffic generation is comprised of several parts. Below we have listed four potential ways to generate organic traffic to your website.
1. Video Marketing
It is no surprise that videos are a great source of organic traffic, but this year they will matter even more as more mobile devices are able to access videos quickly and easily and more people are moving towards greater or unlimited data packages.
2. Content Marketing
We talk about the value of content marketing quite a bit. Simply put, Google and other search engines are becoming experts at discerning the quality of the content on your site, so don’t just make sure your content is good because it needs to be great.
3. On-Site SEO
Review your onsite strategies at least once a year and look at things such as your meta descriptions, heading tags, and how your internal link structure is set up. These things can help improve the user experience and keep visitors on your site longer.
4. Social Media Marketing
One of the biggest drivers of organic traffic! Setting up pages for your website on all major social media sites is critical as it will help you to build relationships with the people following you and drive traffic back to your main site.
For SEO, social media marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024.
