Constant email list management can increase both delivery and lead generation for your business, yet according to Forrester Research, only 22% of email marketers have a policy on deleting inactive contacts. Segmenting your lists to cater to your customers interests and needs will enhance the likelihood of engagement and eventually a purchase of your product or service. Follow these tips to utilize the best list management practices:
- Scope Out the Competition
- Capture More Data
- Use Mobile Capabilities
- Ask for Referrals
- Segment by Profitability
- Use Social Media Analytics
- Use List Verification Services
For detailed list segmentation, effective email marketing, and all other full service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
