Did you know that brand advocates are 83% more likely to share information than the average internet user? Building and keeping a following of advocates takes time and consideration of your brand’s mission. Here are a few ways brands can build and maintain these advocates:
- Cultivate relationships by giving brand advocates incentives to write about your products on social media channels.
- Share content. Build your followership on social networking sites and make it easy for advocates to share your news. Encourage social sharing by asking questions, including a Call-To-Action and sharing useful information! Don’t just post about yourself – post content your followers find helpful!
- Invite your advocates to review your company on your social media outlets such as Facebook or Yelp. When your advocates boost ratings, they also boost sales!
- Build buzz by offering a sneak peek of new products. This can be a huge incentive for many advocates.
- Recruit. Make sure you provide a platform for advocates to share feedback and in turn build trust with prospective advocates. It is crucial to interact with them on this platform so they felt heard.
- Manage brand reputation. Building an army of people for your brand is not enough. Make sure that your brand is transparent and honest with what and who you are so those advocates will stand by your side, even when faced with a little bad PR.
For online marketing, social media and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
