In today’s marketing world, nothing is constant, except for change. Therefore, it is imperative to take every opportunity to learn what tactics are revealing a successful result and what are not. The 2012 Presidential Campaign is no exception. And like all other largely promoted and publicized marketing campaigns, there is a lot to learn about appealing to large audiences while maintaining reputations. Here are the top five things marketers can learn from studying this campaign:
- It’s all about engagement
- Passion is key to social media response
- Prepare your defense
- Don’t forget the human touch
- Don’t waste time and money by attempting to buy your opponents’ fans
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