Email marketing is far from obsolete… actually, it is about 7.18 times more effective than social media campaigns in getting viewers to click through to your website.
Don’t let your email end up in the trash. Review these ten commonly made mistakes to avoid:
- Give the Impression of Spamming
- You’re Not Cleaning Your Email Lists
- Fail at Personalization
- Don’t Optimize Email for Mobile Phones
- Don’t Segment Your Email List
- Don’t Provide Value
- Buy Email Lists From Disreputable List Companies
- Exclude Contact Information
- You Think CAN-SPAM is Protein
- Never Welcome New List Members
Build trust with your contacts and clients by sending them relevant and useful information in emails. The response? More visits your website and/or downloads of your marketing material.
For successful email marketing campaigns and all other full-service marketing please visit sagefrog.com or call 215-230-9024.
