Whether you’re on a tight budget or not, who doesn’t want to get the most out of their money? Here are some helpful tips to making your money last when it comes to marketing:
Test and analyze tactics
You invest in various marketing tactics and the best way to determine if you’re getting your money’s worth is to test that tactic. If you’re not seeing the results you want, make changes, and try again. This will help you determine if your money is being spent wisely
Be smart about your investments
If you’re hesitant about spending money on a third-party cost, such as Pay-Per-Click, try it with a small amount first. If you’re getting the results you’re looking for, invest more money
Give things away
Entice your target audience to fill out contact forms or visit your website by offering free information, such as a whitepaper, case study or infographic
Use social media
Popular social media sites have millions of users – and they’re free to join. Reach these users on a regular basis – whether you’re offering them useful tips, a thought of the day, or a link to an interesting article
Reach out to the media
Niche media outlets are often looking for experts to weigh in on topics. Find media outlets that cater to your areas of expertise and offer your time and knowledge – it helps build your relationship with the media and gets you free media coverage
Optimize your website: by optimizing your website, you are helping your website show up higher in organic search results on search engines such as Google, Bing and Yahoo
