We’re kicking off 2025 with momentum and excitement, but before we leap ahead, we’re reflecting on the milestones that shaped our journey last year. Here’s how we evolved—and what’s next for Sagefrog in 2025!
1. Culture & Creativity: The Awards That Define Us
Again, Sagefrog was honored as a Philadelphia Business Journal Best Place to Work, reinforcing our vibrant company culture and the incredible people who make it happen. We celebrated with team-building events like go-kart racing, volunteering at Carversville Farm, and reviving our frog-favorite White Elephant gift exchange at our holiday party at Pineville Tavern.
Our commitment to fostering a people-first workplace was featured in People – Dare to Build an Intentional Culture, the latest addition to the EOS Mastery Series by Mark O’Donnell, Kelly Knight, and CJ Dube.
Beyond culture, our creative and business excellence earned top industry recognition, including:
🏆 Creative Excellence Award Winner for Branding
🏆 Top Woman-Owned Business by NJBIZ
🏆 Clutch Global Award Winner 2024
🏆 Top Work/Life Balance 2024 Honor by Glassdoor
2. A Bigger Leap: New Office, New Connections, Bigger Impact
We expanded both physically and professionally. We opened a Washington, DC office, strengthening our presence along the Northeast corridor and increasing our ability to serve B2B companies in the nation’s capital.
We also traveled coast to coast, attending top industry events like INBOUND, EOS Conference™, INTERPHEX, AMA Meetup, and B2B MarCom Summit—learning, networking, and staying ahead of B2B marketing trends. These experiences fuel our strategies and keep us at the forefront of modern marketing.
3. Simplifying Success: Clearer Packages, Faster Results
After working with 600+ B2B companies, we know what businesses need to succeed in branding and marketing. This year, we put that expertise to work by launching structured service packages—making it easier than ever for companies to confidently choose the right level of support.
With clearly defined tiers, businesses know exactly what they’re getting——from brand strategies to full-service marketing retainers. These packages simplify decision-making and enable us to deliver high-quality, results-driven work faster.
4. Future-Proofing Our Marketing Approach
We infused digital expertise across every function to keep pace with modern marketing, making our teams more data-driven, digital-first, and performance-focused.
- Smarter Strategy & Paid Media – Our accounts team now integrates big-picture strategy with paid media on Google, LinkedIn, and Facebook to maximize reach and ROI.
- High-Impact Content & SEO – Our content team blends expert B2B copywriting with SEO optimization to create content that ranks, resonates, and converts.
- User-Centric Design & Web – Our design team builds mobile-first, highly functional digital experiences that drive action.
We also expanded our Marketing & Sales team with a dedicated BDR function, enhancing our ability to engage and support new business opportunities.
5. Beyond the Logo: Branding as a Competitive Advantage
Branding demand surged in 2024, with more companies realizing it’s not just a name or logo—it’s the strategic foundation for long-term growth and differentiation. We took this shift as an opportunity to educate the market on the deeper intricacies of branding—from aligning company names, domains, and URLs to securing trademarks for long-term protection.
To help businesses navigate these complexities, we launched a series of resources and tools, including:
✅ Step-by-step guides for brand architecture, trademarking, and naming
✅ Refreshed branding service tiers, from fast-track refreshes to deep-dive and custom solutions
By making branding clear, actionable, and strategic, we’re helping businesses build identities that are protected, structured, and built to last.
Looking Ahead to 2025
As we close the year, we’re more excited about what’s ahead. With new services, expanded expertise, and an unwavering commitment to our clients, we’re ready to take B2B marketing to the next level. Here’s to another year of growth, creativity, and big leaps forward!
Let’s make 2025 even better—ready to elevate your marketing? Contact Us.
