The HubSpot INBOUND Conference has been a consistent beacon of knowledge and inspiration for marketers, sales professionals, and customer service teams, shedding light on the latest strategies, technologies, and trends shaping the future of business. This year, the 2024 edition of INBOUND did not disappoint, delivering a wealth of insights and updates, especially around the growing influence of artificial intelligence. The standout announcement was HubSpot Breeze (formerly HubSpot AI). This reimagined AI platform introduces a host of new capabilities designed to transform how businesses engage with customers and streamline their internal processes.
As proud 5-star Review HubSpot Partners, our frogs were excitably leaping around the INBOUND pond this year, and we’re recapping our top takeaways from INBOUND 2024:
1. HubSpot Breeze: AI at the Forefront of Modern Marketing
At the heart of this year’s INBOUND conference was the introduction of HubSpot Breeze, a rebranded version of HubSpot AI. Breeze builds on the foundation of AI tools and brings enhanced functionality that empowers marketing, sales, and customer service teams to operate more efficiently and effectively.
The centerpiece of HubSpot Breeze is its integration of Copilots and AI Agents—tools designed to streamline tasks, offer predictive insights, and enable more personalized customer interactions. These AI-driven assistants help automate repetitive tasks and assist in strategy by providing data-driven recommendations for campaigns, lead nurturing, and customer engagement. This means enhanced capabilities for marketing teams in generating content, optimizing workflows, and prospecting.
HubSpot Breeze also introduces Breeze Intelligence, a game-changing feature that combines machine learning with data enrichment tools like Clearbit. This allows businesses to collect more granular data on leads and customers, enrich contact profiles, and enable more targeted and effective marketing efforts. By integrating AI for data enrichment, sales prospecting, and form shortening, HubSpot is positioning itself as a significant competitor to other data giants like ZoomInfo, 6Sense, and Apollo.ai.
For Sagefrog, introducing HubSpot Breeze offers exciting opportunities to assist our clients in harnessing AI for personalized customer experiences, automated workflows, and data-driven decision-making. Our expertise in HubSpot Admin services can add significant value in this area, ensuring our clients get the most out of these robust new AI marketing tools.
2. Powerful Updates to Marketing Hub & Content Hub
While HubSpot Breeze was the show’s star, INBOUND 2024 also delivered more than 200 updates across the HubSpot platform, focusing on Marketing Hub and Content Hub. These updates have been designed to offer businesses more control over their marketing campaigns, enhanced analytics, and more robust personalization features.
AI-Driven Tools for Smarter Marketing
One of the most exciting enhancements is the introduction and advancement of AI-driven content tools within Marketing Hub, including video creation, podcasting, and brand voice development capabilities. These tools are designed to help marketers create content that resonates with their audience and aligns with their brand’s unique voice and messaging. Integrating first-party ad data also enables more precise targeting, helping businesses ensure their message reaches the right audience at the right time.
In addition to these creative tools, HubSpot has improved its analytics capabilities, offering more profound insights into campaign performance, customer behavior, and lead scoring. This allows businesses to optimize their marketing strategies in real-time, adjusting their efforts based on data-driven insights rather than relying solely on intuition.
For Sagefrog, these updates open new avenues to support our clients with AI-powered marketing strategies. Whether it’s creating video content, developing a unique brand voice, or leveraging advanced analytics for lead scoring, we can help clients fully utilize these new tools to drive engagement and conversions.
Content Remix: Keeping Content Fresh
HubSpot’s new Content Remix feature allows businesses to breathe new life into their content. By taking an original piece of content (such as a blog post or video) and using AI to remix it for different platforms and audiences, businesses can ensure that their content stays relevant and continues to drive value long after it’s first published.
This is especially valuable in the context of Consideration-stage content, which is critical in moving prospects further down the marketing funnel. By repurposing this content for new formats and platforms, businesses can ensure they get the maximum ROI from their content investments.
3. Breeze Intelligence: Data Enrichment and Personalization
Leveraging rich, actionable data is critical to success in today’s data-driven marketing ecosystem. HubSpot’s Breeze Intelligence takes this further by integrating Clearbit for data enrichment and AI/ML personalization. These capabilities allow businesses to gain deeper insights into their prospects and customers, identify high-value leads, and tailor their marketing efforts accordingly.
Breeze Intelligence also offers enhanced functionality for sales prospecting, enabling businesses to identify and engage with the right prospects at the right time. Companies can use AI to analyze customer behavior and identify buyer intent to create more personalized marketing and sales campaigns that resonate with their audience.
At Sagefrog, we see massive potential in these tools for building out Account-Based Marketing (ABM) campaigns, developing Ideal Customer Profiles (ICPs) and Buyer Personas, and optimizing workflows. We can use AI to enrich data and identify buyer intent to help our clients create more targeted and effective marketing strategies that drive better results.
4. HubSpot Admin Services: Optimizing for Success
One of the key themes at INBOUND 2024 was the importance of optimizing HubSpot platforms to ensure businesses get the most out of their investment. Whether cleaning up databases, fine-tuning workflows, or leveraging AI for more efficient processes, businesses need to ensure their HubSpot platform is working as hard as they are.
This is where HubSpot Admin services come into play. As businesses adopt more advanced tools and features within HubSpot, the need for expert support in optimizing these platforms becomes increasingly important. As a Platinum HubSpot Partner, Sagefrog offers a range of HubSpot Admin services, including:
- Platform audits to identify opportunities for optimization and data cleaning.
- Email audits to improve segmentation and ensure best practices are being followed.
- Building ICPs, Buyer Personas, and Brand Voice using HubSpot’s tools.
- Leveraging AI for data enrichment, lead scoring, and campaign optimization.
- And more!
These services allow our clients to maximize their HubSpot investment, ensuring they use the platform’s full capabilities to drive growth and improve efficiency.
5. Leveraging AI for Marketing, Sales, and Service is No Longer Optional
As AI continues to play an increasingly prominent role in marketing, sales, and customer service, businesses must incorporate AI tools into their day-to-day operations. HubSpot’s updates offer many opportunities for businesses to leverage AI in everything from content creation to workflow automation.
For instance, the ability to use AI to build out ABM campaigns, create personalized workflows, and optimize marketing efforts is an invaluable asset for businesses looking to scale. Additionally, AI can automate repetitive tasks, freeing up time for marketing and sales teams to focus on higher-value activities.
At Sagefrog, we’re excited about the potential for using AI to help our clients scale their marketing, sales, and service efforts. Whether it’s automating administrative tasks, testing AI-driven messaging on social platforms, or using AI to generate content, we’re ready to help our clients unlock the full potential of HubSpot’s AI tools.
Looking Ahead: The Future of Marketing with HubSpot and Sagefrog
As we reflect on another impactful INBOUND conference, it’s clear that HubSpot’s latest updates, particularly HubSpot Breeze, are paving the way for a more intelligent, data-driven future in marketing and sales. For Sagefrog, the opportunities to help our partners optimize their HubSpot platforms and leverage AI to fuel growth are more significant than ever.
Whether you want to improve your email marketing strategy, develop buyer personas, or build ABM workflows, Sagefrog is here to guide you on your journey with HubSpot’s latest tools. As HubSpot continues to evolve, we’ll be there every step of the way to ensure our clients stay ahead of the curve.
Come see what life is like in our pond. Get to know Sagefrog and let us get to know you.
