There are 105 million people in the millennial market (those born between ’82 and ’04), so one would think that the baby-boomer marketers are leaping on the opportunity to take a piece of the $200 billion opportunity, but unfortunately the majority of the CMO’s are missing the target. Here’s why:
- The millenial market hasn’t inherited the love for paper from previous generations.
- They do not feel the need to watch their favorite TV shows at the air date.
- They spend the majority of their time on smartphones, tablets, and laptops (91% of millenials are internet users).
It’s obvious that the millenials spend the majority of their time online, so why are the baby-boomer marketers missing the opportunity to reach them? They admit to feeling overwhelmed and sometimes confused at all of the new media options. Rather than take the time to hire a specialist or really learn the in’s and out’s, they put their digital advertising dollars into big name sites and expect to see their ROI. The solution is simple: the CMO’s who really decide to go “all-in” and embrace digital advertising will be the ones who reap the benefits of the millenial market.
For digital advertising, and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024
