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B2B Brand Identity Agency

B2B Brand Identity Elements

Your visual brand identity is the first impression to potential customers. Ensure your company looks and feels like a company that other companies want to do business with a professoinal brand identity system from Sagefrog.

  • Our Process

    In saturated B2B markets, you can’t underestimate the power of a professional visual identity system. Our award-winning designers can start from scratch or work with where you’re at to develop a visual identity system that reflects the best of your brand. We take time to understand your market, your preferences, and your past to jumpstart the creative process—presenting you with inspired concepts that are effective across all channels.

  • Logos

    Your logo is your brand’s seal, stamp, and first impression in the marketplace. For corporate brands, sub-brands, or divisions, we develop memorable logos that combine strategy and symbolism and land with your market at brand launch.

  • Color Palettes

    Solidify a color palette that evokes emotion and inspires action from your audience. We take the art and science of color seriously, carefully curating palettes that align with your industry’s expectations while standing out from the rest.

  • Typography

    Show your audience that you care about the details and don’t cut corners with professionally-chosen typography for your brand. We’ll select and leverage typography that fits your brand strategy for a distinct and cohesive touch.

  • Imagery, Graphics & Iconography

    Give your brand a distinct look with custom imagery, graphics, and iconography that tie elements of your brand identity together. In markets riddled with stock images, a thoughtful approach is more powerful than you think.

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blog and resources

Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2025-03-06 13:03:03 BY Ed Carr

LinkedIn has grown into a B2B marketing powerhouse. With over 1 billion decision-makers, industry leaders, and potential customers actively engaged in meaningful conversations on the platform, it’s a goldmine for B2B lead generation. Unlike other platforms, where entertainment-driven algorithms often drown out content, LinkedIn is purpose-built for business interactions. Companies can showcase expertise, build credibility, … Continued

2025-02-28 20:49:04 BY Mark Schmukler

HubSpot continues to evolve, integrating new technologies that enhance sales forecasting, lead scoring, automation, and customer interactions. These updates help businesses streamline workflows, improve collaboration, and make data-driven decisions accurately. As CRM tools become more advanced, companies prioritizing adaptability and process optimization can maximize efficiency and strengthen customer relationships. Keeping up with these advancements means … Continued

2025-02-17 12:06:50 BY Ed Carr

Email marketing is one of the most valuable ways to generate leads, nurture relationships, and drive revenue, but only if it’s done right. The right approach turns your emails from just another message in an inbox into a valuable resource that builds trust and moves prospects closer to a decision. Personalization and segmentation ensure every … Continued

2025-02-13 13:18:29 BY Ed Carr

The B2B healthcare market is at a tipping point. As technological advancements accelerate and regulations tighten, companies that rely on outdated or disjointed marketing strategies risk falling behind. This is an industry where trust, precision, and innovation are non-negotiable and where the wrong marketing approach can lead to lost contracts, compliance issues, or ineffective customer … Continued

2025-02-10 19:52:27 BY Ed Carr

Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. Privacy regulations such as GDPR and CCPA are reshaping data governance, pushing companies toward first-party and zero-party data strategies. And most importantly, the modern B2B buyer has evolved. Buyers now … Continued