LiteTech

Radiation Protection Product Manufacturing

Challenge

Lite Tech is a leading manufacturer of radiation protection products that serves the worldwide hospital industry through its brand XENOLITE. Lite Tech saw opportunities to increase market share in both US and European markets and needed a way to support its sales process through integrated marketing. The client sought the help of Sagefrog to boost the brand’s identity, design optimized marketing and sales materials, and improve the results of digital marketing.

Solution

Sagefrog recommended a balanced mix of integrated marketing tactics to achieve Lite Tech’s objectives, starting with a new Brand Strategy that defined the company architecture and product naming system and gave the brand’s visual identity and messaging a refresh. With this foundation in place, Sagefrog redesigned the company’s product catalog and B2B e-commerce website. Supporting sell sheets and a new company overview brochure helped the sales team revitalize its approach and share the science behind its products with prospects in a digestible way. Email marketing and online promotional campaigns also helped Lite Tech increase the digital presence of the brand.

60%

Increase in New Website Visitors

10x

Return-on-Investment (ROI)

208%

Increase in Page Views

813%

Increase in Paid
Search Leads

Results

Sagefrog’s integrated marketing program led to dramatic increases in Lite Tech’s year-over-year website metrics. The brand improved its search engine results page (SERP) rankings for top industry keywords, such as “x-ray apron,” “lead-free x-ray aprons” and “x-ray gowns.” It also saw impressive email marketing KPIs with mailing list growth and more than 900,000 impressions over a twelve-month period for retargeting Google AdWords campaigns, plus a 10x return-on-investment.