108%
Increase in
Website Traffic
Hanu Software
Public Cloud IT Transformation
Challenge
Headquartered in India and with goals to break into the American market, Hanu sought the help of an integrated marketing firm in 2009. Hanu helps clients develop software applications on Microsoft platforms while maintaining a specialized focus on Azure cloud computing. The company was challenged with growing its business and client base and called on Sagefrog for its specific expertise and demonstrated results marketing and accelerating success for B2B and technology companies.
Solution
Strategic in nature, Sagefrog kicked off the engagement with a Brand Strategy that helped align Hanu with the American marketplace. It also set the foundation for an ongoing relationship centered on integrated marketing that delivered a robust digital and content marketing campaign. The campaign featured upgraded text ads, GIFs, infographics, and landing pages equipped with heat-mapping software. Hanu and Sagefrog also collaborated on a website relaunch, bringing the company’s dated site back to life with a responsive design, new messaging and imagery, and enticing CTAs and iconography.
471%
Increase in Leads
Results
A complete success story, Hanu’s revenue and employee count has grown significantly since the start of its more than ten years with Sagefrog. In 2014, Sagefrog encouraged Hanu to create a HubSpot account from which the marketing firm can intelligently track metrics to optimize all of its digital campaigns. In an age where digital marketing is a must, increasing traffic and leads by the large margins we achieved is not only an extremely valuable metric, but an indicator of Hanu’s continued short- and long-term success. Hanu has grown orders of magnitude and is now among the leading global providers of Microsoft-based solutions.
