What I Do
As the Digital Director, I lead the strategy and execution of paid digital initiatives across accounts, ensuring campaigns deliver measurable results while also guiding organizational training and optimizing internal processes.
How I Got Here
BA, Communications, West Chester University of Pennsylvania
Experience at Fortune 500, QVC Studio Park, Stealth BioTherapeutics, and Commercial Cleaning Corporation, as well as broadcast media, video, and image production experience
Why I Love It
“Taking a great idea that everyone is excited about and turning it into results is what drives me. I love to dig into the data to continuously find room for improvement and enhancement.”
In My Free Time
My favorite things are Snapchat filters, year-round iced coffee, and signing up for free trials and then forgetting to cancel them.
Plus, I’ve earned the following certifications: Google Analytics and HubSpot Inbound Marketing, Client Management, and Delivering Client Success.