From Small Family-Owned Business to
National Medical Apparel Service
Nixon Medical | Medical Apparel & Linen Services
From Small Family-Owned Business to
64
%
Increase in Qualified Leads
30
%
Increase in Revenue
National Expansion
Situation
When this family-owned business of 50 years came to Sagefrog, we knew we had our work cut out for us. With big hearts, a great offer, and mighty goals, Nixon Medical challenged Sagefrog to build a brand that would reflect its years of experience and exceptional customer service and use integrated marketing to grow into a nationally recognized brand.
-
A complete brand overhaul and modernization
-
Fresh new website and UX for outpatient centers
-
Ongoing marketing plan for national growth
“We came to Sagefrog knowing that we needed to communicate our service difference more prominently. At the start of our engagement, Sagefrog made a few bold naming and positioning recommendations that would bring our service difference to the forefront, and those changes, along with the new branding, website, and integrated marketing program, have been highly successful.”
Solution
Sagefrog crafted a fresh look, feel, and sound for Nixon Medical, complete with a new logo, custom imagery, tagline, messaging platform, state-of-the-art website, HubSpot CRM, and a fully integrated marketing plan that supported awareness, lead generation, employee recruitment, and beyond!
- Brand strategy with launch plan
- New website for outpatient centers
- HubSpot CRM and automation
- Fully integrated marketing plan
- SEO + thought leadership content
- Public relations to support expansions
- Videos with employee testimonials
- Digital for awareness + lead generation
30
%
Revenue Growth
Expanded From
Regional to National
Regional to National
40
%
Employee Growth
64
%
Increase in Leads
Results
Leading national medical apparel and laundry brand!
With its new brand, website, and marketing program, Nixon Medical grew into a nationally recognized, fan-favorite brand. It increased revenue by 30%, expanded into three new territories, and became a prominent market leader!
