603%
Leads Increase
Core Solutions
Electronic Health Records Software
Challenge
Core Solutions is a progressive leader in transforming the behavioral, medical, and social services experience with its integrated, next-generation electronic health records (EHR) solution for mental health organizations, Cx360. Its market opportunities were amplified by a federal healthcare mandate requiring all healthcare organizations to use electronic medical records (EMRs) and move away from paper records. This led to a flood of online content about EMRs and EHRs that made it difficult to produce unique content that would reach and influence the company’s buyer personas. Core Solutions engaged Sagefrog to position itself as an industry thought leader and communicate its value to leads to move them along the buyer’s journey.
Solution
Beginning with a fresh Brand Strategy, Sagefrog updated Core Solutions’ website and marketing materials and created comprehensive content, digital, and event marketing campaigns. To generate awareness and capture and nurture qualified leads, these campaigns featured tactics like LinkedIn and Google advertising, SEO and email marketing, social media marketing, public relations and thought leadership, and automated HubSpot workflows. To effectively reach decision-makers, Sagefrog developed various buyer personas, including those for clinical, management, and information technology, as well as corresponding buyer’s journeys to support marketing efforts at the awareness, consideration, and decision stages. The persona-based content featured blogs, infographics, webinars, case studies, and whitepapers.
945%
Email Open Rate
164%
Increase in
Website Traffic
434%
Email Click-Through-Rate
Results
In one year, Core Solutions exceeded its sales and marketing goals and doubled its customer base. The content Sagefrog created served as a hub for the client’s entire marketing program, which spanned digital, content, social, traditional, and event marketing. Leads were strategically nurtured through the targeted HubSpot campaigns, and the success did not stop after the company’s first year with Sagefrog. Engaging with us for more than six years, Core Solutions continued to see impressive marketing performance and expand its geographic footprint expanded through new partnerships.
“I consider them an extension of my team, and I feel like I’m an extension of their team as well. We have a really great relationship, and we work really well together.”
