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B2B Content Marketing Services

B2B Content Strategy

Wondering why content marketing is important for B2B companies? A comprehensive B2B marketing plan revolves around resources that target clearly defined audiences and different stages of the buyer’s journey to fuel lasting client relationships built on trust. Sagefrog leverages modern SEO tactics and digital best practices to optimize your content, ensure your message is seen and heard by the right people, and generate qualified leads.

  • Content Audits

    To set your content marketing program up for success, we catalog your existing content by buyer journey stage to identify gaps and quick wins and see how we can repurpose materials in your B2B content strategy.

  • Campaigns

    When prospects engage with your brand, they enter an automated workflow to receive B2B content that’s relevant to them. With your input, we can gear our focus toward key stakeholders, leads, and lists at the exact right time.

  • Thought Leadership Content

    Content is the foundation for paid and organic search, public relations, email marketing, social media marketing, and beyond. Blogs, infographics, eBooks, case studies, videos, whitepapers, checklists—you name it, our B2B content marketing service specialists can do it.

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blog and resources

Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2024-11-08 07:51:03 BY Ed Carr

Understanding the journey a customer takes with your brand—from their initial interaction to the moment they make a purchase or reach out for more information—has become essential in multi-channel marketing. With so many touchpoints available, customers don’t convert after just one interaction; they’re likely seeing and interacting with your brand across multiple channels over time. … Continued

2024-10-29 13:46:59 BY Ed Carr

The rapid rise of large language models (LLMs) has transformed how people search, creating new challenges in visibility for marketers. Unlike traditional search engines, which present a list of links, generative engines synthesize answers from multiple sources into a single, structured response. Considering this shift, integrating generative engine optimization (GEO) into your digital marketing strategy … Continued

2024-10-09 08:21:39 BY Ed Carr

Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. This year is no different—2025 is shaping up to be a game-changer. With businesses facing both opportunities and challenges from advancements in technology and changing market dynamics, this year’s report sheds light on strategies that … Continued

2024-10-07 14:35:58 BY Jack Clark

In March 2024, a massive leak of internal Google documents surfaced, revealing critical details about how the world’s leading search engine ranks websites. This collection of over 2,500 modules and nearly 14,000 attributes, stored in Google’s internal Content API Warehouse, was leaked on GitHub by an automated bot named Yoshi-Code-Bot. Initially, the leak went unnoticed, … Continued

2024-10-01 15:12:53 BY Jack Clark

The HubSpot INBOUND Conference has been a consistent beacon of knowledge and inspiration for marketers, sales professionals, and customer service teams, shedding light on the latest strategies, technologies, and trends shaping the future of business. This year, the 2024 edition of INBOUND did not disappoint, delivering a wealth of insights and updates, especially around the … Continued