Having a mobile marketing campaign is crucial in today’s day and age. Nearly everyone has a smart phone, which they use to read the news, connect on social media, and do business out of the office. If you have a mobile marketing campaign, your audience has direct access to your business any time of the day, seven days/week, from anywhere in the world (with an internet connection, of course). Here are six tips to ensure your mobile marketing campaign succeeds:
- Be visible– create profiles on all major sites with your business’s information (Google+, FourSquare, Local Pages, Yelp)
- Make your website mobile accessible- the website should adapt to the size of the screen using it, have a quick load time, use mobile friendly graphics, and have easy navigation
- Create a mobile application- creating an app for your business allows the customer to engage with you (ex// placing orders, contacting customer service, or scheduling appointments) Make the app simple, personal, and easy to use
- QR codes- quick response codes are gaining popularity and are easy to create in Google
- Mobile marketing- creating a mobile marketing campaign increases your access and engagement with customers
- SMS- text messages get delivered directly to the target audience, which can help maintain current customers, and attract new ones
For mobile marketing, and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
