Take your marketing strategy from the top with a B2B marketing plan from Sagefrog. Our plans, both strategic and tactical, map your business goals to marketing objectives and correlating tactics for a clear roadmap to return on investment (ROI). Turn your strategy into tactics with a B2B marketing plan that outlines the activities we’ll work on together. This plan will align our teams to tactics, timelines, and hourly investments.
Start your marketing journey with a strategic marketing plan from Sagefrog that sets your go-to-market strategy with a defined SWOT analysis, target marketing, sales funnel, business goals, and key performance indicators.
Our B2B marketing strategy experts will conduct competitive, digital, and content assessments to give our team a comprehensive understanding of your business and market. The assessments will include researching your buyer’s journey, rank potential, web analytics, and competitor activity. Sagefrog will also review your existing content to identify opportunities to create new content and repurpose existing content to achieve quick wins.
Your dedicated Sagefrog account team will review and discuss the Research & Assessment findings, then conduct a 90-minute workshop with key members from your company. Assessments, situation analysis, target marketing, sales funnel, business goals, and key performance indicators will be reviewed and discussed.
Sagefrog will develop and present the Strategic Marketing Plan in person or via web meeting. The presentation will be with your dedicated account manager. This process may include a round of revision to finalize the document. The Strategic Marketing Plan will be referenced by you and Sagefrog for next steps.
blog
Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. These relationships form a foundation of mutual success, where customer experience … Continued
blog
Whether you’re a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. By employing actionable … Continued
blog
B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once. Wearing multiple hats often leaves teams wondering how to balance priorities, manage resources, and … Continued
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. These relationships form a foundation of mutual success, where customer experience … Continued
Whether you’re a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. By employing actionable … Continued
B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once. Wearing multiple hats often leaves teams wondering how to balance priorities, manage resources, and … Continued
With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Spoiler alert: they are. While AI has revolutionized how we create, distribute, and measure content, the core principles of content marketing—building trust, educating audiences, and fostering meaningful relationships—are more relevant than … Continued
Reaching customers at the right place and time is crucial for successful marketing. This idea brings us right to our topic — geofencing. Geofencing marketing offers businesses a unique way to engage with customers based on their geographical location, opening up a world of possibilities for personalized marketing, improved customer insights, and enhanced operational efficiency. Whether … Continued