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B2B Brand Strategy Agency

B2B Brand Marketing Strategy Services

Brand building is one of the things we do best. A professional B2B brand strategy from Sagefrog is a comprehensive deliverable that defines the key components of your corporate, employer, or influencer brand to be leveraged in all marketing campaigns for a strong and consistent look, feel, and sound.

Types of Brand Strategies

  • Corporate Brand Strategy

    Our most popular B2B brand strategy is for corporations and companies to define their verbal and visual identity at the top. This deliverable can include visioning, positioning, messaging, visual identity, buyer personas, and more.

  • Employer Brand Strategy

    Employer brand strategies are rising in popularity as companies aim to articulate their employer value proposition (EVP) to top talent. This deliverable can include your EVP, reasons to join the company, benefits, values, and story.

  • Influencer Brand Strategy

    Influencer brand strategies are perfect for thought leaders or KOLs to promote their subject-matter expertise in the marketplace. This deliverable describes who they are, what they stand for, and why they’re an expert to trust.

  • Learn more about the components
    of our B2B brand strategies:

Our Proven B2B Brand Strategy Process

Step 1 – Research & Assessment

Sagefrog will conduct brand and market assessments to understand the current brand experience for your prospects and customers. We will conduct stakeholder interviews with management, employees, partners, and customers to gain a 360-degree view of your brand and to gain buy-in from key players.

Step 2 – Workshop & Brief

Sagefrog will host a half-day workshop with key members of your team and Sagefrog to review and discuss visioning, positioning, messaging, visual identity, and buyer personas. We’ll develop and obtain alignment and approval on a brief to verify key facts and assumptions discussed in the workshop.

Step 3 – Development & Presentation

Sagefrog will develop your brand strategy deliverable and present it to your team with strategic rationale. You’ll receive a copy of the deliverable for review and approval before it is used and leveraged in all downstream marketing and communication channels for your brand.

Are You Ready to Leap Ahead?

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blog and resources

Knowledge Sharing
is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2025-05-09 12:02:45 BY Andrea Panno

When the market tightens, it’s tempting to tighten your marketing budget. But if you’re a B2B brand thinking about pausing or scaling back, this is your reminder: your marketing engine is your lead engine. Now is the time to optimize it—not shut it down. Q1 and Q2 have been tough for many industries. Trade policy … Continued

2025-05-07 16:32:06 BY Corinne Sinesi

It’s that time of year when everyone seems to be saying, “How is it May already?” Back in January, we set ambitious goals. Since then, five months of strategy, execution, and adapting to a fast-moving world have flown by. Now’s the moment to ask: Are our strategies working? Are we still on track to hit … Continued

2025-05-06 09:32:41 BY Blair Kaplan

With the rise of digital engagement and self-directed buying, B2B marketing strategy has undergone a profound transformation. Reaching the right audience now means consistently showing up throughout the entire journey. But gone are the days of linear sales funnels and single-channel strategies. Modern buyers are more empowered, informed, and connected than ever, and they interact … Continued

2025-04-25 13:03:10 BY Blair Kaplan

From tariffs to federal incentives, policy shifts are moving markets in real time, and government-driven priorities are increasingly influencing B2B buying decisions. Economic policy is reshaping the way businesses innovate, compete, and grow. With tariffs, federal investments, and regulatory changes increasingly front-and-center, B2B companies can’t afford to treat these developments as mere inconveniences. Instead, consider … Continued

2025-04-22 08:34:36 BY Ed Carr

When people hear the term pharmaceutical branding, they often think of consumer ads or direct-to-patient marketing. But branding in the B2B pharmaceutical world plays a very different role. Companies like CDMOs, CROs, and biotech service providers compete in a complex, trust-driven environment where compliance is a must, scientific credibility is the baseline, and differentiation is … Continued