B2B Content Strategy
Wondering why content marketing is important for B2B companies? A comprehensive B2B marketing plan revolves around resources that target clearly defined audiences and different stages of the buyer’s journey to fuel lasting client relationships built on trust. Sagefrog leverages modern SEO tactics and digital best practices to optimize your content, ensure your message is seen and heard by the right people, and generate qualified leads.
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Content Audits
To set your content marketing program up for success, we catalog your existing content by buyer journey stage to identify gaps and quick wins and see how we can repurpose materials in your B2B content strategy.
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Campaigns
When prospects engage with your brand, they enter an automated workflow to receive B2B content that’s relevant to them. With your input, we can gear our focus toward key stakeholders, leads, and lists at the exact right time.
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Thought Leadership Content
Content is the foundation for paid and organic search, public relations, email marketing, social media marketing, and beyond. Blogs, infographics, eBooks, case studies, videos, whitepapers, checklists—you name it, our B2B content marketing service specialists can do it.
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Not long ago, the B2B buyer’s journey followed a relatively simple structure: first awareness, then consideration, and finally, a decision. Marketers could guide buyers through this predictable process with a few well-timed touchpoints, gated content offers, and sales outreach. That model no longer holds up. Today’s buyers are moving faster, digging deeper, and doing it … Continued
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