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B2B Brand Identity Agency

B2B Brand Identity Elements

Your visual brand identity is the first impression to potential customers. Ensure your company looks and feels like a company that other companies want to do business with a professoinal brand identity system from Sagefrog.

  • Our Process

    In saturated B2B markets, you can’t underestimate the power of a professional visual identity system. Our award-winning designers can start from scratch or work with where you’re at to develop a visual identity system that reflects the best of your brand. We take time to understand your market, your preferences, and your past to jumpstart the creative process—presenting you with inspired concepts that are effective across all channels.

  • Logos

    Your logo is your brand’s seal, stamp, and first impression in the marketplace. For corporate brands, sub-brands, or divisions, we develop memorable logos that combine strategy and symbolism and land with your market at brand launch.

  • Color Palettes

    Solidify a color palette that evokes emotion and inspires action from your audience. We take the art and science of color seriously, carefully curating palettes that align with your industry’s expectations while standing out from the rest.

  • Typography

    Show your audience that you care about the details and don’t cut corners with professionally-chosen typography for your brand. We’ll select and leverage typography that fits your brand strategy for a distinct and cohesive touch.

  • Imagery, Graphics & Iconography

    Give your brand a distinct look with custom imagery, graphics, and iconography that tie elements of your brand identity together. In markets riddled with stock images, a thoughtful approach is more powerful than you think.

Are You Ready to Leap Ahead?

FULL-SERVICE B2B MARKETING AGENCY

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A team of modern marketers.

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Results-driven proven processes.

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blog and resources

Knowledge Sharing is a Beautiful Thing

We’re lifelong learners who love sharing what we know to be true.

2025-02-03 17:44:49 BY Ed Carr

Success in B2B marketing isn’t just about delivering the right message. It’s about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed … Continued

2025-01-23 10:51:23 BY Andrea Panno

We’re kicking off 2025 with momentum and excitement, but before we leap ahead, we’re reflecting on the milestones that shaped our journey last year. Here’s how we evolved—and what’s next for Sagefrog in 2025! 1. Culture & Creativity: The Awards That Define Us Again, Sagefrog was honored as a Philadelphia Business Journal Best Place to … Continued

2025-01-17 11:27:36 BY Ed Carr

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. These relationships form a foundation of mutual success, where customer experience … Continued

2025-01-13 12:09:57 BY Blair Kaplan

Whether you’re a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. By employing actionable … Continued

2025-01-08 15:51:02 BY Alyssa Dannaker

B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once. Wearing multiple hats often leaves teams wondering how to balance priorities, manage resources, and … Continued