As marketers, we have come to learn the importance of developing relevant and though-provoking content for our social media sites. These platforms like Facebook, Twitter and Google+ are growing more and more popular every day and have a strong impact on customers and consumers in both the B2C and B2B markets.
As a result, companies are increasing their social media budgets. Currently top marketers are spending 8.4% of their budgets on social media and in the next five years that number is expected to rise to 21.6%.
Review the chart below to see the variations in social media spending across B2B and B2C sectors:
Many companies are still debating over how to fully integrate social media with the rest of their marketing strategy. That is where Sagefrog Marketing Group comes in. For engaging and integrated social media campaigns and all other full service marketing please visit sagefrog.com or call 215-230-9024.
Reference Article: http://onforb.es/YNvuVM
