Content marketing has taken off within this past year. If you aren’t pouring the proper resources into the area of content marketing, then your business is missing out on a great opportunity. Here are the facts:
- B2B companies with blogs generate 67% more leads per month on average than those without.
- 82% of marketers who blog daily acquired a customer using their blog.
- Inbound marketing delivered 54% more leads in the 2013 marketing funnel than outbound sources.
- Interesting content is one of the top reasons people follow brands on social media.
- 54% of B2B marketers say that they will increase their content marketing budget over the course of this year.
- The average amount of marketing budget spent on B2B content marketing was 33% in 2012, which is up from 26% in 2011.
These statistics speak for themselves. Content marketing is a great way to generate leads, gain customer interest and allow your brand’s voice to be heard.
For content marketing, social media and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
