Last month, the Direct Marketing Association released its “Statistical Fact Book 2013” and one of its key findings came as no surprise: analyzing data has been one of the biggest challenges for businesses. As a result, applying this data to future campaigns came in at a close second.
There are many reasons as to why measuring analytics (especially email marketing) proves to be difficult for some marketers:
- Time commitment
- An increase in data from multiple social media outlets
- This data must go through an approval process before being sent out
- Achieving context and perspective
Despite the challenges email marketers face, real time analytics have many benefits which include aiding in remarketing campaigns, easier segmentation and bettering the link between CRM and email marketing.
For detailed analytic reports, trackable email marketing campaigns and all other full-service, integrated marketing contact Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
