Many B2B professionals are looking to generate buzz and build awareness at tradeshows and events with their target audience. And tradeshows themselves can be a very effective route for lead generation because of face-to-face interaction, especially if you and your booth make an impression. In addition, a marketing campaign developed around an event (e.g. theme, timing) can be successful in its own right.
Want to make the most of your next tradeshow? Review these nine steps:
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Plan way in advance
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Determine tradeshow goals beforehand
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Be a speaker, don’t just exhibit
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Spread the word in advance of the event
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Design your booth and messaging to make an impact
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Make your booth space open and inviting
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Develop an engagement plan
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Create a post-event follow-up strategy
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Set up a post-mortem debrief with the sales and marketing teams
For lead generating tradeshow and event marketing, and all other full-service, integrated marketing please contact Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
