Keep up with marketing best practices with resources from certified experts on strategy, branding, websites, digital, content, inbound, traditional marketing, and more.
FEATURED RESOURCE
4 Steps to a Sagefrog Brand Strategy
Download our infographic to explore the four essential steps in Sagefrog's proven branding process. See how our expert approach, from...
read more
See more resources from our certified experts on branding and integrated marketing.
For B2B marketers working in technology, healthcare, industrial, and business services, creating a distinctive and legally protected brand is more than just a priority—it’s a necessity. But trademarking can often seem complex and confusing, especially for those unfamiliar with the process. From understanding the different types of protection available to knowing what the various symbols … Continued
As the excitement builds for INBOUND 2024, it’s time to start planning your experience at one of the most anticipated marketing events of the year. HubSpot’s annual INBOUND conference is a three-day event packed with the latest insights in marketing, sales, and even AI. Attendees can expect to be inspired by powerful keynote speakers, dive … Continued
Website migrations are complex projects that involve moving a website from one environment to another. This could mean changing the website’s domain, structure, hosting, or content management system (CMS). While a successful migration can significantly improve your website’s performance and user experience, it can also pose significant risks to your search engine rankings if not … Continued
Have you ever thought about how your company’s brand image impacts your success? You know that the image of your brand is important, but have you ever really thought about whether you’re actively working to develop and maintain a positive brand image or if you’re just going with the flow? There’s a distinct difference between … Continued
Digital marketing is fast-paced, so maintaining consistent engagement with your audience can be tricky. In fact, over 25% of your email list typically degrades each year.1 Over time, even the most enthusiastic subscribers may lose interest, become distracted by competitors, or simply overlook your messages amid the daily influx of emails. Their lack of engagement … Continued
